Logo design for die.Küche by Untermarzoner, a South Tyrolean kitchen retailer. The logo that I designed is for the serie “So kocht das Leben”, a show where local famous chefs that purchased kitchens from Untermarzoner show their newly bought kitchens and cook delicious dishes. The logo needed to fit the existing corporate identity of die.Küche by Untermarzoner while being also friendly and dynamic enough to be displayed on a series of videos. That’s why I have decided to use the same colours as the main logo, pick a script font that would convey a sense of “home” and pair it with a legible sans-serif font that would remind of the font used for the main logo. I have also decided to maintain the orange square featured on the main logo to further connect the two logos.