Logo design for the startup Aussie App Shop, an Augmented Reality App company. Aussie App Shop is the sole distributing partner in Australia for Boston based AR company ROAR (https://theroar.io/) . The company in Australia is called Australia Mobile Application Shop Pty Ltd, trading as Aussie App Shop. The client required a logo that would tell people that Aussie App Shop is a creator of Augmented Reality Apps.
Since the company is a reseller of ROAR, the client asked me to incorporate similar colours and themes from their logo into the Aussie App Shop device. This is why I have chosen a similar colour palette and, given the target audience being aged 25-45 , I have chosen a techy but friendly icon and font.